We are living in an era where whenever we are about to make a purchase decision we face a situation which is best known as the choice overload. There are just are too many options available for each kind of product to choose from. And even when we have made the purchase we are not really sure whether we have made the right decision or not. What comes to rescue in such a situation and also helps in making the right decision are product comparison websites. One such product search and comparison startup is FindYogi.com.
FindYogi is a product search and comparison startup that reduces the customer’s pain while making tough choices between products. The company which was co-founded in Oct 2012 by Anil Bhat and Naman Sarawagi aims to help people make better buying decisions and get the best value for their money. They do so by giving a detailed feature comparison of products on their website with prices from different sellers and also giving an algorithm based rating for each product, taking into account all the specifications of the model. This Bangalore based startup has also received a funding of $100K from the founder and CEO of Way2SMS, Raju Vanapala, which they plan to use for further strengthening their product and technology team.
Give us a snapshot of your professional journey till now.
I started freelancing in my early college days and by the final days of college, I setup a small services outfit along with a few friends. After college I worked for TCS for about a year but got bored of it and decided to start again. I built an ERP tool for schools which is still being used by around 600 schools in Rajasthan. With the ERP startup I was doing less of technology and more of selling, I did not enjoy that. That is when I decided to join my friend in his startup FindYogi.com.
When & how did the entrepreneurial bug bite you?
I was always taking up software development projects in college days. When taking up projects individually became too overwhelming, there was a natural progress towards building an orgnization around it.
What were the early days at FindYogi like?
Messed up and fun. We were spending a lot of time fire fighting everyday issues. It took some time to standardize the platform and the processes.
Can you please describe what a typical day at office is like?
I start with looking at traffic and logs from previous day and assign any important discovery from the logs to team members. Most of the day is spent in reviewing code from the whole team. I like to have extended lunch hours where I can discuss things with my team mates. About an hour every day is spent on recruiting and hiring.
Can you tell us about the technology stack used at FindYogi?
Our technology stack comprises of PHP, Python, MySQL, MariaDB, nginx and R.
Is there any technology that you’re personally betting on to help you scale up?
I’m not betting on a particular technology but looking forward to the processes around the technology.
How are you using Business Intelligence and analytics at your company?
We use some standard analytics tools and some in-house ones to capture and comprehend user data. This data serves as the starting point for most of our discussions. A significant portion of my time in spent understanding this data from a product feature point of view.
How else does technology help your company stand apart from its rivals?
Our internal processes are heavily technology driven. We try and optimize every step of data collection to make it more efficient. We do a lot of data processing in real time with very little human effort.
What has been the biggest technical challenge you’ve faced while running FindYogi?
The technical challenges have been less to do with a particular situation or a piece of code and more to do with finding the right people to be part of the tech team, so that the current base can be passed on to the new team members.
What are some of the attributes you look out for in prospective technology employees?
Ability to learn. I like people who read and travel. It helps keep the mind open and humble.
How do you keep up to date with the latest happenings in the technology world?
I follow some core technology forums and do a lot of pre-bed reading.
What gets you excited about coming to work every day?
The team. It’s great to work with the people I am working with now.
Also, the responsibility that everything I push on the app is used by millions of users gives me a kick.
What sets FindYogi engineering culture apart?
We try a lot of things without any baggage. We just love exploring stuff, irrespective of the immediate results.
Which FindYogi value resonates best with you?
The harder you try, the luckier you get.
Any piece of advice for the techies out there?
Don’t get stuck with technology. I see a lot of young graduates who define themselves as a “Java developer” or “Python developer” etc. They lose a lot of opportunity to be part of great teams and work on impactful products because of this. Technology stacks shouldn’t limit an engineer.