Interview with Aswani at FlipClass


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]


Knowledge Economy has really grown popular amongst entrepreneurs and we have already seen a number of successful start-ups based upon this concept. FlipClass is a unique start-up which provides a platform to connect tutors with the parents looking for a tutor for their ward. Founded in June 2013 by Vineet Dwivedi, the company hires tutors and trains them to deliver student centric home tuitions.

A distinctive product of the company is ReLeMo. ReLeMo combines machine learning and big data analytics to the  learning pedagogy, to create a personalized learning path for an individual student, based on his/her learning capacity and pace. This optimizes the learning process of the student. FlipClass has also managed to raise a sum of around Rs. 1.5 crore from LetsVenture, an online fundraising platform.

We recently interviewed Aswini Kumar Palo, Assistant manager (Marketing)  of FlipClass. Let’s see what he has to say.

What motivated you to start the company and what is it all about?

You must have heard of the popular saying “Necessity is the mother of all inventions”. True to this saying, our CEO Mr. Vineet Dwivedi founded FlipClass on finding a need he struggled to fulfill. Vineet was searching for a good home tutor for his son. However, he couldn’t find one. This inspired him to explore the home-tuition market and start Flipclass. Flipclass helps parents find reliable and experienced tutors to help their children excel in the their studies.

Our readers would like to know about your core team and their roles?

FlipClass has a wonderful mix of talented and passionate individuals from various fields. Our team is headed by Vineet Dwivedi, CEO, who also oversees Finance and Marketing, Ashis Roy – Co-Founder & Head of Academics. We also have Rahul Pandey – VP Operations, Deepa Bhat – VP of Sales. Our technology team is led by Sandipan Chattopadhyay, former CTO of Justdial.

Although our teams have specific assigned tasks, all teams work together to achieve our dream of making Flipclass the numero uno company for learning in India.

What is the current Team Size?

We are a team of 44, growing slow and steady.

How did you hire your initial team? Which recruiting channels work best for you? Referrals/Job Boards/ Staffing Agencies?

Our initial team comprised a group of friends from different areas of expertise coming together to make their dream come true. We later hired people through LinkedIn and other job portals like Naukri and Shine. We have also adopted the referral method, which has worked pretty well for us.

What are the key factors that you look for in a potential candidate?

Some of the characteristics we look for in hiring are enthusiasm for education, good analytical capabilities, good problem solving skills, be a good team player, good sales and marketing skills. Above all, we look for a positive attitude and passion to make a difference.

According to you how much is the competition in your vertical? How big is the industry? Who all are your competitors and what are your views on them?

The industry is very large, estimated at around $11 billion. It is also growing rapidly, at 30-35% incrementally every year. We lead the market. Some of our competitors are Vedantu and Helloclass.

All these ventures are funded by VCs, backed by potential investors and all the CEOs have strong entrepreneurial experience.

What are your marketing strategies?

In the era where digital marketing is the key to success, we lead the way. We have adopted digital marketing as our main channel for marketing. This is supplemented by event marketing and CTA marketing, which help us expand our base for potential customers.

What has been your experience with paid marketing channels?

Our experience with paid marketing channels have been good. We’ve engaged paid marketing channels from time to time. However, our experience has shown us that education being such a sensitive subject, our best form of marketing has been word-of-mouth. We strive towards delivering best service to our customers.

Can you elaborate on the Challenges in promoting your website/ App?

We believe that website and app are the means of broadcasting a good service or product. We ensure the highest quality in our service, therefore, the challenges in promoting the website and app have not been very difficult.

What is the current traction? Can you share some numbers on Usage and Revenue?

We have very good traction in the market. Our elastic factor is 0.93. Currently we have approximately 12000 tutors enrolled, and have around 8000 parents who take classes from us. Our tutors have successfully completed 150,000 hours of tutoring hours with a satisfaction rate of more than 95%.

Based on your experience would you have any advice to new Entrepreneurs / Start-ups?

My advice is this. In order of priority, Market – Idea – Team. Study the market thoroughly, build your idea, form a good team, and take the plunge. Work diligently towards making a difference, you’ll see the results.


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]

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