Interview with founders of Scribie


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]


Scribie is an online audio transcription service provider which was founded by Rajiv Poddar after the failure of his previous venture. Callgraph, a free Skype call recorder was one of the tools developed by Rajiv during this venture and it had become very popular  since it was the only free Skype call recorder available at that time. One thing that was apparent while interacting with the users of Callgraph was that audio transcription is a growing need and customers get a hard time finding a quality and reliable transcription service provider. This realization led to the foundation of Scribie which is based out of Bangalore and is serving to clients all around the world today.

The company hires freelancers as their transcribers and the whole work is managed completely via internet. The work submitted by the freelancers goes through a thorough QC by the Scribie team before finally sending it to the client. The company today is managing huge volumes of transcription work without compromising on the quality and is one of the best employers for freelance transcribers.

We tried to find out a little more about this company that aims to become the world’s best transcription service provider.

What motivated you to start the company and what is it all about?

Rajiv, the founder of Scribie had developed Callgraph, a free skype call recorder in his earlier venture. The venture failed but Callgraph became popular and one of the frequently asked services around it was transcription of the recorded calls. That’s how the idea of transcription service came about.

Our readers would like to know about your core team and their roles?

Rajiv Poddar is the founder and CTO. He also handles customer support. Yukti Yatish is the managing director and manages the day to day operations, recruitment and Business development.

What is the current Team Size?

Our current team size is 20.

How did you hire your initial team?

The initial hiring was from the pool of freelancers situated in Bangalore, job postings and newspaper advertisements.      

Which recruiting channels work best for you?

Job postings and newspaper ads have worked quite well for us.

What are the key factors that you look for in a potential candidate?

We look for experts in spoken and written english with good typing skills and people who are exposed to different accents. Besides this, attitude and sincerity and whether he/she will be a good fit in the team is also taken into account while hiring a candidate.

According to you how much is the competition in your vertical? How big is the industry? Who all are your competitors and what are your views on them?

Based on the search results for transcription services on google and transcription jobs posted on popular crowdsourcing sites, that transcription is a $2 billion industry. Audio/video content is exploding on internet and the demand to get everything transcribed is getting bigger. Transcription helps in SEO as well as content marketing which is very important for online marketing these days. There are a lot of transcription services which work on a crowdsourcing model alone. In Scribie, most of the work is done by freelancers but the quality is checked by the highly skilled QA team which ensures best quality service and makes us unique.

What are your marketing strategies? Do you take help of Social platforms to promote ? Which channels have been very effective? Which marketing channels have been super flops?

The only marketing that we do is google Adwords and a bit of social media marketing. But most of our customers come through referrals and organic search which is basically due to SEO and content marketing.

What has been your experience with paid marketing channels?

It might work but the cost is high and no guaranteed returns. Ideally you should not spend more that 5% of the revenue on paid marketing.

Can you elaborate on the Challenges in promoting your website?

We had to try revamp the home page a couple of times to get it right. The interface should be intuitive and easy to understand in simple steps. Since google promotes new content, we decided to focus more on content marketing by writing blogs and press release for the new features and service around transcription.

What is the current traction? Can you share some numbers on Usage and Revenue?

We have around 1000 customers, mostly journalists, market researchers, videographers, podcasters, authors and university students. Our focus is on B2C market. The year-on-year growth rate for the company stands at 50%.

Based on your experience would you have any advice for the new Entrepreneurs/Startups?

There are two points that an entrepreneur should keep in mind –

  • Spend wisely on marketing and keep the operational cost minimum.
  • Focus on delivering good quality product or service which matters a lot if you want to create a brand.


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]

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