How is becoming a saviour to housemakers in the neighbourhood


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]


What motivated you to start the company and what is it all about? was conceptualized when we, the founders, wanted to hire a domestic help for ourselves and we found out that there is no organized way to hire such staff. The market is flooded with rogue maid bureaus who are mostly fly-by-night and take the customers for a ride. We realized the market potential of this business can be huge considering that domestic helps are a part and parcel of every home in India. BookMyBai is an aggregator of domestic helps. We cater to 4 different categories including maids, baby sitter, caretakers and cook. Our USP is the pre-recorded video interviews through which the employers can watch the interviews at the comfort of their home and decide who they want to hire without even meeting the maid. This also helps the maids prevent waste of time in terms of travelling to the interview venue.

Our readers would like to know about your core team and their roles?

We are 2 co-founders – Anupam Sinhal and Vickash Chowdhury. The other core-members include Alcino Dsouza who is the head of operations and Nizam Sheikh who is the head of strategy. Also we believe in open office culture wherein it’s a

yourstory-BookMyBaiWhat is the current Team Size?

We are a 25-member team

yourstory-BookMyBai-InsideArticleHow did you hire your initial team?

We firmly believe that it’s the team which makes or breaks a startup. We interview almost 10 candidates before hiring one. The initial team was hand-picked by the founders and after much rotation we have achieved stability with very well defined roles.

Which recruiting channels work best for you?Referrals/Job Boards/ Staffing Agencies?

Referrals are the fastest. However staffing agencies provide us with quality candidates

What are the key factors that you look for in a potential candidate?

Their ability to relate to the vision and the mission of the company. Not many people understand the potential of this type of business and its very important for us to understand that they can devote their heart and soul into the product and work as a team. Instead of personal-growth, their focus should be toward the growth of the company

According to you how much is the competition in your vertical? How big is the industry? Who all are your competitors and what are your views on them?

As of date we are the largest aggregators in India with the biggest database of domestic helps. However we assume that a few startups will crop up soon. Competition is good and will keep us on our toes and force us to innovate and be a step ahead everytime. The market is pegged at $4billion as of date. is the next closest competitor. They are an Hyderabad based company and are doing fairly well in its market. Their model is slightly different than ours and only time will tell who will sustain.

What are your marketing strategies? Do you take help of Social platforms to promote ? Which channels have been very effective? Which marketing channels have been super flops?

This type of business involves two different type of marketing strategies. One for the employers and one for the domestic helps. For the domestic helps we usually have feet-on-street type of marketing. We are not concerned about the marketing strategy for the employers because usually we have more organic demand than we can cater to. Social platforms help us create a brand name and that is where it rests. We get most of our clientele through word-of-mouth marketing. We believe that is the best way to grow organically where one happy client refers us to 10 of his/her friends and family. We have not tried enough marketing channels to comment on which one is a super flop. But I believe we will never get into-the-face type of marketing like hoardings, television since by marketing we can never generate demand. This is a type of business where a customer automatically contacts us when he has a demand

What has been your experience with paid marketing channels?

Google ad-words was very relevant when it came to paid marketing. Its helped us build the initial traction.

Can you elaborate on the Challenges in promoting your website/ App?

We never faced any challenge in promoting the website. However the bigger challenge was to convince the client of its brand and also assuring that they are working with a corporate. Once the trust is laid out then the client is quite comfortable in referring us

What is the current traction? Can you share some numbers on Usage and Revenue?

We will be closing this financial year with a revenue of Rs. 2 crores and FY16-17 at Rs. 25 crores

Based on your experience would have any advice to new Entrepreneur / Startups?

There are thousands of brilliant ideas that as an entrepreneur you might get. No idea is good enough if the execution is shady and the execution can only be perfect if they have a good dedicated team. If there is one thing that they should invest in, then that is a team. Do not compromise on salaries, stock options and other perks one can give to a good resource.


[This interview is sponsored by , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on If you are looking for space for your startup, do visit]

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