15 Commandments Of Every Cold Email

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

1. Make A Demo, If Possible

You have to walk that extra mile for all your potential clients. I know its tough to put so much efforts for non paying customers but trust me sooner or later your hardwork will pay off.

2. Try To Mirror The Tone

If you are contacting a blogger read his few blog posts and try and figure out his style of writing. Is it conversational, technical or business style writing etc. Once you are able to do that, try and mirror his tone.

3. If You Are Working With The Competitor, Do Mention

Mentioning about the competitor may not be the reason for responding but your email will definitely grab some attention.

4. Address Specific Issue

Identify the weak area of the blog or website and do mention about it in your email with the best suited solution. Focus on the immediate problem your product or service can resolve and deliver better results for the client.

5. Do Not Beat Around The Bush

Keep your email direct and short. A couple of lines, introducing yourself, what you are offering and asking the prospective client would he be interested. That’s it.

6. Contact People In Context To The Product Or Service You Are Offering

Just don’t start hitting the send button, do a through research. Contact bloggers or websites to whom your product or service is relevant.

7. One Email At A Time

Never bcc your email or try to send 100’s of them in one day. Sit back, relax, have a cup of coffee and think what would be the best approach for each client. Though you have a long long list of prospective clients but do not rush. Contacting each one of them might take some time but probability of getting business from them would be really high.

8. Iterate, Iterate & Iterate

Try different subject lines, change your style of writing or may be change the time of sending email. There is no fixed formula when it coming to testing, just keep trying new things. 

9.  Follow Up, Follow Up, Follow Up

The secrete mantra of cold emailing is persistence.  Patiently follow up on regular basis and you hard work will pay.

10. Do Mention If You Have Been Covered By Any Reputed Media

Trust factor in cold emails is not that great, if your company has been covered by any reputed media (both offline and online) do mention about it in the email. It could definitely help in generating the trust factor.

11. Track The Open Rate & Click Through Rate For Better Results

The only way to deliver better results is to test and analyse. Identify the subject lines which are delivering better open rates. Keep track of emails with with encouraging ctr.

12. Find The Right Person Not Company To Connect

If your product or service is related to technology them mailing to guy who looks after technology makes sense like the CTO. If it is related to marketing them email to the CMO. Spend some time, identify the correct guy and then email.

13. Specific Subject Lines

Remember subject line creates the first impression. You really need to mull for eye catching yet to the point subject line. And also do keep testing couple of subject lines for better results.

14. Think What You Want From Them

You should be very clear what are you expecting from each lead, this will help you in drafting better emails. It could be:

  • Request for a meeting either in person or over a phone.
  • Request for a free demo.
  • Request for a free 15 days trial. etc.
  • Feedback on the product or service.

15. Sometimes Its Just Luck

  Source:

  • http://blog.hubspot.com/marketing/best-guest-post-pitch-example
  • http://blog.close.io/six-simple-steps-to-getting-started-with-cold-sales-emails
  • http://www.forbes.com/sites/francesbridges/2013/08/01/how-to-write-a-cold-e-mail/

     

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

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