13 Tips For Increasing User Sign-Ups with Examples ( Justdial.com, Cleartrip.com)

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

1. Call-To-Action Should Stand Out (dropbox.com)

Use vibrant contrasting colors , try different fonts and styles, the aim is to make the call-to-action special and obvious. Prominent positing and something different from the rest of the page would yield better results. In the example below, the home page of dropbox.com is very beautifully designed. One line slogan “Your stuff, anywhere” is self explanatory and the use of nice electric blue color for the logo and call-to-action adds to the simplicity of the page. Example: dropbox.com Screen Shot 2014-07-30 at 11.25.48 AM

2. Design The Sign Up Form Thinking, You Are Designing For The 5 Year Old (justdial.com & cleartrip.com)

Ask for bare-minimum information. Justdial.com is one of the best example for the simplest sign up form. Example: justdial.com Screen Shot 2014-07-30 at 11.49.12 AM But many people are not comfortable sharing their mobile number, so try and limit the information required. Do keep in mind, with every additional field in the sign up form the probability of changing the mind of the potential subscribe increases. Here is another very good example of simple sign up form from cleartrip.com. Examplecleartrip.com Screen Shot 2014-08-01 at 10.44.59 AM

3. Give Assurance & Offer Guarantee (snapdeal.com, ebay.in, zappos.com & dominos.in)

  • 100% Customer Satisfaction (snapdeal.com)
  • A-to-Z Guarantee (amazon.in)
  • 30 minutes delivery or free (dominos.in)
  • Shop Safely and Securely (zappos.com)
  • We assure you a resolution within 20 days (ebay.in)

All of the above encourage the to buy with assurance and ensures of, some action will be taken if something goes wrong. Screen Shot 2014-07-30 at 1.07.48 PM Screen Shot 2014-07-30 at 1.07.28 PM Screen Shot 2014-07-30 at 1.07.17 PMScreen Shot 2014-07-30 at 1.07.02 PM

4. Pop-Up For Sign Ups

Use of modal window with smart pop-up helps in increasing sign ups, if used wisely. Here is a blog post on tips for smart pop-ups with examples http://wp.me/p4OoDX-17

5. Give Incentive (pizzahut.in)

A very very long list of offers can be complied to lure the visitors. I have listed down just few :

  • Free ebook.
  • Free express delivery ( same day delivery for orders placed before 12 noon).
  • For a paid subscription, free trial for 15 days or a month.
  • Coupon code.
  • Special recognition like an avatar, badge, star etc can sometimes make people feel special.
  • One session of free consultation with the expert.

An offer from pizzahut buy 1 get 1 free is really mouth watering. Examplepizzahut.co.in Screen Shot 2014-07-30 at 4.42.53 PM

 6. Sign Up Is Compulsory

Sign up on social networking websites is mandatory be it Linkedin.com, Facebook.com, Twitter.com etc and yet they are ranked among top 10 sites on Alexa. It’s your decision to give access to your website with or without sign ups, but make sure the content you are offering on sign up is not available any where else.

7. Give Multiple Options To Sign Up (makemytrip.com)

Due to increase popularity of social media websites like Facebook, Google +, Twitter etc give multiple option to the visitor for sign up. Examplemakemytrip.com Screen Shot 2014-08-01 at 10.47.59 AM

8. Invite Registered Mobile User For Webinar (jabong.com)

During the webinar you could request to sign up. Below is an invitation from Jabong.com to watch and shop from their exclusive designer wear. Example: jabong.com IMG_1784

                    Image Source: Digifire Internal Research

http://www.youtube.com/watch?v=PIUytR8jRKo

9. Lure People Through Social Media Websites

Join Linkedin groups related to your product and service , here is the link www.linkedin.com/directory/groups. Be an active participant on Pinterest board again according to your business domain. Link to the Facebook directory www.facebook.com/directory/pages , do join the page as per your business need. Here a list of 12 websites which can help you in distributing content on social media http://wp.me/p4OoDX-5r

10. Lure People Through Forums

Use niche and popular forum as bait to redirect visitors to your website. A long list can be complied, here are few of them:

11. A/B Testing

To find the right mix or the perfect recipe testing multiple variants and combinations is essential.

12. Run A Contest (justdial.com)

Is another way of encouraging people for sign up.

Image Source: Digifire Internal Research

Screen Shot 2014-08-06 at 2.06.21 PM

13. Google Adwords

Identify and bid for the right keywords. Adwords will then place the ads for the related search query, thus directing the people on your website. Above mentioned points will help in sign ups. Source:

  • http://blog.kissmetrics.com/increase-user-sign-ups/
  • http://www.everything-email.com/increase-your-email-marketing-list/

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

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