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Tool to share the content with very focused and targeted audience. Benefit from not only more than 1 million groups on Linkedin (here is the list of groups www.linkedin.com/directory/groups) but also from the updates on company’s page. Below is an example from airbnb.com, where they have given details about their company and update they are hiring. Number of positions are opened like customer experiences specialist, real time analyst and many others. Those who are looking for job can really benefit from this news. Example: airbnb.comImage Source: Linkedin.com
It helps in your SEO effort. Publishing your blog post through Google + gives better visibility in Google search and if people +1 your blog post it means they are liking your content thus resulting in better ranking. Here is an example from nextbigwhat.com Google+ page where a post on Narendra Modi has 2 +. Example: nextbigwhat.comImage Source: Google+
Though the communication is limited to 140 characters but if used effective can really get more eyeballs to your content. Below is a snapshot of twitter.com page of upworthy.com, they have managed to get 10.4k tweets on their blog post in just couple of months. Really nice job. Example: upworthy.com Image Source: Twitter.com
Kolaveri Di video garnered 19 million views with 3 weeks of of its release date (source: business today.) Setting the youtube channel , tagging the videos for search , embedding the links and arranging the playlist will definitely help in getting more vierwers. Youtube.com being the second largest search engine helps people to discover the great content around the globe. Example: youtube.com[youtube=http://www.youtube.com/watch?v=5DK-ZWyxZ8k]
Apt example of one of the most effective and successful distribution of content among the right audience is the facebook.com page of Aam Aadmi Party with 2,175,630 likes (https://www.facebook.com/AamAadmiParty). Facebook.com is a platform to share impulsive topics, viral videos and cool pictures . Some of Aam Aadmi Party posts on their timeline are:
- Why is BJP afraid of re-elections in Delhi ? Delhites needs transparent government. Reach Jantar Mantar on 3rd August 3pm if you want a fair government in Delhi.
- Is India’s new PM Narendra Modi avoiding the media?
- We strongly condemn the remarks made by a BJP leader from Telangana about Tennis player Sania Mirza. The BJP should apologise to the country for such an unacceptable utterance of its leader.
Inspiring story how Pinterest.com helped a seller on Etsy.com, Rachel Ball to increase her sale 20% weekly. Rachel store has modern and minimalist jewelry. Unlike other jewelry designer she do not use lookbooks or catalogue for her designs, her pins on Pinterest.com is the catalogue for her brand. Link of her store: http://www.pinterest.com/etsy/guest-pinner-rachel-ball-of-elephantine/ Example: Pinterest.comImage Source: Pinterest.com
These days political parties are very active on social media, it is one of the best medium for them to interact with masses. On 29th August 2012, there was a very successful campaign “I am Barack Obama, President of the United States — AMA” which had 14,756 points (94% up-voted) on Reddit.com. The aim of the campaign was to answer people’s question, the session lasted for 30 mins with 23994 comments. Example: Reddit.comImage Source: reddit.com
8. Hacker News
Blog post from the founder of Longaccess.com (safe deposit blog in the cloud) , received 63,000 within 2 days after his post was live on Hacker News. (Here is the link for the blog post https://news.ycombinator.com/item?id=5534882) . As claimed by the founder himself, his blog was a low traffic blog. Earlier he was sharing his work on twitter, facebook and google+ but he was amused to see the significant rise in the number of visits by posting the same on hacker news. source : http://blog.vrypan.net/2013/04/14/hn-frontpage-got-me-63k-visits/ Example: blog.vrypan.netImage Source: blog.vrypan.net
The USP of Quora.com is an open discussion regarding a product or service among the founders and the industry experts. The useful insights helps in taking the informed discussion. Example – The topic of discussion is “How is Heap Analytics different from KISSmetrics and MixPanel?” (below are 3 snapshots of the same discussion.). Matin Movassate ( Example: quora.com Image Source: Quora.com
In year 2013 Digg had 21,303 stories posted and tweeted 25,088 times. Also their audience increased by 627%. One video from AnthillArt.com “What You Get When You Pour Molten Aluminum Into An Ant Hill”had most diggs ,994 diggs. http://www.youtube.com/watch?v=IGJ2jMZ-gaI Here is a list of most dugg posts of 2013 (http://digg.com/the-year-in-digg/2013)
List of websites ( http://www.stumbleupon.com/blog/best_of_su_2009/) who have gained great visibility by sharing their content on Stumbleupon.com. Greg Rutter has aggregated the most viewed content on the internet in his one blog post, 99 Things You Should Have Seen On The Internet and had maximum Stumbles 47,1000. Example: stumbleupon.comImage Source: Stumbleupon.com
The slogan of the website explains a lot about it “News for nerds. Stuff that matters”. Slashdot.org is a place to have discussion on latest news in technology and science related topics.
It is a platform for participatory journalism. Take a quick tour for better understanding http://www.newsvine.com/_tps/_tour.
Source: http://blog.openviewpartners.com/using-social-media-to-distribute-your-content/ [This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]