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1. Delayed Pop-Ups
Make sure the pop-up is displayed after the visitor has spent couple of minutes on the website or if he is engrossed reading an article the pop should be displayed when he is about to finish the article.
2. Customised Pop-Ups
There should be a tailor made pop-up for each visitor. On the basis of customer past data a smart-pop should be displayed. Example: If the visitor came looking for t-shirt’s, and browsed the t-shirt category for couple of minutes but just left without making a purchase. A smart pop-up should be displayed offering an exclusive 10% off coupon or free shipping (on t-shirt category) on his next visit.
3. Tailor-Made Headline On Basis Of Onsite Behaviour
On the basis of visitor’s data captured tailor-made pop-ups with targeted headline should be drafted. For example:
- “20% off on running shoes” (if the visitor past data suggested he was looking for running shoes”.
- “Free Shipping on Diapers” (if the data suggest the visitor was repeatedly looking for diapers”.)
- “Assured Next Day Delivery” (if the visitor has abandoned the shopping cart.)
4. Highlight The Benefits Of Subscribing
5. If The Visitor Says No To Pop-Ups , Respect It
Give an option in the pop-up saying “Do not disturb”. If the visitor selects the option, do not disturb him by displaying the irritating pop-ups again and again. Example: mac-forums.com Image Source: Digifire Internal Research
6. Pop-Ups With An Incentive
Simply do not ask the visitor to register, give them an incentive for registration. Offer them the following:
- Free coupon code.
- Free e-book or guide.
- Promise regular growth etc.
7. Give Rewards To Repeat Visitors
Any smart analytics tool will help you easily recognize the repeat visitor, try and incentive him with some tailor-made offer. Offer related to his search will more likely result in signing up.
8. Pop-Ups Window Should Be Small
Big, fat pop-up window appearing suddenly out of no where really irritates a lot. Sometimes people get so turned off that they leave the website immediately as soon as the pop-up appears. Make sure the pop-up window is beautifully designed, the purpose of the pop-up window is to entice the visitor for sign-up . Example: danzarrela.comImage Source: Digifire Internal Research
9. Show The Visitor What He Is Missing
Try and coax the visitor to subscribe for the newsletter. Highlight what he would be missing by not signing for the newsletter.Example: socialtriggers.com
10. A/B Testing
There is no perfect recipe for a pleasant pop-up, testing various attributes (mentioned below) will only help in finding the right mix. The attributes that can be tested are:
- Size of the pop-up.
- Color of the pop-up.
- Design of the pop-up.
- Font of the pop-up.
- Timing of the pop-up.
- Text of call to action like “Download a Free Copy”, “Sign Me Up”, “Get Started”, Register and Get Coupon worth Rs.4000″ etc.
11. Multiple Option To Register
Make the registration process easy for the visitor by giving multiple options like facebook.com, gmail.com etc to sign up.Example: pinterest.com Image Source: Digifire Internal Research
12. Special Pop-ups Designed For Weekends or Festive Season
13. Include Testimonials In Pop-Ups
Testimonials from industry expert helps in building the confidence among the new subscribers.Example: blog.openviewpartners.com Image Source: Digifire Internal Research Source: