5 Benefits Of E-mail Intelligence

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

1. Better Customer Insight

Email intelligence is a powerful tool which helps in digging more insight data based on visitor on-site behaviour. It empowers to add more targeted offers and information in the e-mail newsletter. It is a tool which gives more depth to the e-mail campaign than ever before.

2. Better Segmentation

Adding the following details (mentioned below) to the database helps in designing a tailor made email campaign for each subscriber. Details like:

  • Age
  • Gender
  • Occupation
  • Postal Address
  • Marital Status
  • Interests
  • Social media engagement etc.

3. Re-engaging With Inactive Subscribers

E-mail intelligence not only helps in identifying the in-active subscribers but also helps in re-engaging with them.

4. Engaging With Customers On Various Platforms

E-mail intelligence helps create the opportunity to engage with the subscriber on various social-networking platform.

5.  Very Content Current Subscribers

Data captured with e-mail marketing helps in learning the characteristics of the person and deliver very targeted communication.

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

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