[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]
1. Shopping Cart Abandonment
There could be couple of reasons for shopping cart abandonment may be the customer received a phone call, may be there was some network issue, may be he had some guests etc. E-mail retargeting helps the seller to try and convert the lost sale. Within next 1 hour of shopping cart abandonment e-mail the customer some special offer, coupon etc.related to his product and coax him to complete the transaction. If the customer still do not respond sent him a gentle reminder the next day with special deal. Example: An e-mail from zovi.com. 
2. Collecting E-mail Address While Surfing
If you are collecting e-mail address when people are browsing the website, they just sign in and leave without making any purchase, e-mail retargeting will give you the opportunity to get in touch with them again. Draft an e-mail newsletter with exclusive deal on the basis of their onsite behaviour. Example: If the visitor was browsing through t-shirts category, e-mail him an exclusive offer on t-shirt category only “ Get 20% Off on purchase of 999/- , offer valid for next 24 hours only”. Example: An e-mail from mydala.com. 
3. Notify When The Product Is In Stock
This is one of the best opportunity to be grabbed. Many times people are looking for a specific thing to buy and if the product is out of stock they leave their e-mail address to notify when it is in stock. As soon as the product is in stock e-mail the details of the product with a discount coupon and there is a very high probability of sale. Example: An e-mail from fabfurnish.com. 
4. Invite For A Special Preview Sale
Inviting premium customers for a special and exclusive sale is one of the best practices for e-mail retargeting. Example: An invitation from Shoppers Stop for a special preview sale for their First Citizens card holders only. Example: An e-mail from shoppersstop.com. 
5. Open For Booking
Collecting e-mail address to notify when the new project or product is launched is a really good effort to increase customer engagement. Once you are aware of customer taste and preference you can always leverage this information for future campaigns. Example: An e-mail from indianhomes.com. 
6. Ask For Feedback
Customers valuable feedback not only helps evaluating the current processes but also a good way of brand recall. Example: An e-mail from fabfurnish.com. 
7. E-mail Coupon Code In Thank You E-mail
After receiving the feedback thank the customer for his valuable time and offer him an exclusive coupon for his next purchase.
Source: https://retargeter.com/blog/retargeting/email-retargeting-use-cases [This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]