7 Tips On Email Retargeting For E-commerce With Examples (from zovi.com & fabfurnish.com)

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

1. Shopping Cart Abandonment

There could be couple of reasons for shopping cart abandonment may be the customer received a phone call, may be there was some network issue, may be he had some guests etc. E-mail retargeting helps the seller to try and convert the lost sale. Within next 1 hour of shopping cart abandonment e-mail the customer some special offer, coupon etc.related to his product and coax him to complete the transaction. If the customer still do not respond sent him a gentle reminder the next day with special deal. Example: An e-mail from zovi.com. Selection_046

                                                                                       Image Source: Digifire Internal Research 

2. Collecting E-mail Address While Surfing

If you are collecting e-mail address when people are browsing the website, they just sign in and leave without making any purchase, e-mail retargeting will give you the opportunity to get in touch with them again. Draft an e-mail newsletter with exclusive deal on the basis of their onsite behaviour. Example: If the visitor was browsing through t-shirts category, e-mail him an exclusive offer on t-shirt category only “ Get 20% Off on purchase of 999/- , offer valid for next 24 hours only”. ExampleAn e-mail from mydala.com. Selection_041

                                                                                      Image Source: Digifire Internal Research

3. Notify When The Product Is In Stock

This is one of the best opportunity to be grabbed. Many times people are looking for a specific thing to buy and if the product is out of stock they leave their e-mail address to notify when it is in stock. As soon as the product is in stock e-mail the details of the product with a discount coupon and there is a very high probability of sale. ExampleAn e-mail from fabfurnish.com. Selection_047

                                                                                       Image Source: Digifire Internal Research

4. Invite For A Special Preview Sale

Inviting premium customers for a special and exclusive sale is one of the best practices for e-mail retargeting. Example: An invitation from Shoppers Stop for a special preview sale for their First Citizens card holders only. ExampleAn e-mail from shoppersstop.com. Selection_042

                                                                                        Image Source: Digifire Internal Research

5. Open For Booking

Collecting e-mail address to notify when the new project or product is launched is a really good effort to increase customer engagement. Once you are aware of customer taste and preference you can always leverage this information for future campaigns. ExampleAn e-mail from indianhomes.com. Selection_048

                                                                                         Image Source: Digifire Internal Research

6. Ask For Feedback

Customers valuable feedback not only helps evaluating the current processes but also a good way of brand recall. ExampleAn e-mail from fabfurnish.com. Screen Shot 2014-07-14 at 4.02.38 PM

                                                                         Image Source: Digifire Internal Research           

7. E-mail Coupon Code In Thank You E-mail

After receiving the feedback thank the customer for his valuable time and offer him an exclusive coupon for his next purchase.  

Source:
https://retargeter.com/blog/retargeting/email-retargeting-use-cases
 
[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]
 

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