17 Tips For Higher E-mail Click Through Rate (CTR)

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. E-mail Structure One nanosecond of glance decides if your customer wants to continue reading or not. Thus the e-mail content should be precise, focused, and easy to scan. 2. Personalize E-mail On the basis of customer on-site behaviour, e-mail him about the offers and new-letters he would really be interested in. Example – If the customer was looking for black t-shirt which was out of stock then, mail him as soon as the same is in stock. 3.Include Images Images speaks louder than words, using good resolution images will entice the reader to continue reading or click on them. 4. Avoid Forced E-mail Marketing On the basis of customer demographics e-mail only when you really have something interesting to offer. Example – If a customer regularly  buys diaper’s, frequency of mail with  diaper’s offers should be more compared to other categories like electronics and books. 5. Be Specific In simple words let people know why you are e-mailing them to encourage better click through rate. Example – Linkedin.com has mastered this strategy with their notification e-mail announcing new connections. 6. E-mail Should Be Mobile Compatible A responsive e-mail design ensures better ctr. 7.Segmenting E-mail List Research has proven segmenting e-mail list will ensure 18% more transactions, 24% more sales lead and 24% greater revenue. 8. Include Social Sharing Buttons Researches have proven 55% higher click through rate by including 3 social sharing buttons in e-mail campaign. 9. A/B Testing Use smart marketing automation tool (like Trakleaf.com)  to match the unique interest of each subscriber. 10. Remove Clutter From E-mail Too much content, images, multiple offers distracts the readers. Every e-mail sent should have an objective and a specific goal. A single call-to-action for what you want the recipient should do is an example of ideal email  newsletter. 11. Include Post Script (P.S) P.S is used to grab the attention of those who just scans an e-mail. If you want to test the response of any offer or campaign do include it in the next e-mailer. 12. Sense Of Urgency Putting limit on offer might help in getting better ctr. Do make sure the offer is genuinely good with no hidden terms and conditions. 13.Using Google Adword Tool This tool helps in identifying the most popular and searched  keywords. Designing the e-mail newsletter using these words will help in getting higher ctr. 14. Using Google Trends This tool helps in identifying the latest and upcoming trends in your business. Newsletters with trending styles and content is really nice tactic to increase ctr. 15. Measure Current CTR To increase and optimise the future CTR a comparison between the current Vs expected CTR is a must. 16. Identify The Low CTR Keywords It’s better to replace low CTR keywords with some new trending words. 17. Try Different Ads Format Test which ad format delivers better CTR, text ad or image ad. Source: www.hubspot.com www.vocus.com      

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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