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1. Including Company’s Website
Including company’s website in the signature will help in expanding the brand awareness. The link should be directed towards the home page of the website, directing visitor attention to the activity you him to participate in. Example : 30 days free trial , please register now. Example: pepperfry.comImage Source: Digifire Internal Research
2. Include Title Of Recent Blog Post
Use free tools to create dynamic email signature which includes title of the recent blog post and is automatically published when the new blog post is published.
3. Include Social Media
4. Include Link Of Ebook
Sharing the link of ebook written by the founder or co-founder of startup educate the recipient and helps in building company’s credibility.
5. Announcement Of Event Or Conference
Including the details of the upcoming event or conference in the signature will help in spreading the awareness among the targeted audience.
6. Include Latest Marketing Offer
7. Include The Link Of Case Study Section
Sharing the success story of how the company helped in increasing the ROI of the past client will help in building the credibility and confidence among the new clients.
8. Include Industry Research
Data supported by facts and figures have an overwhelming impact. Do include link of report based on the proprietary research done by the company.
9. Promote Free Tool
If you are into service business, offering free tools in email signature are very helpful in engaging the customers and getting the customers further interested in the paid service.
10. Offer Free Consultation
Including the offer of free consultation with an expert might help in generating some sales leads.
11. Include Link Of FAQ’s And Videos
To quickly educate the customers link for top 5 questions and how to do video can be included in the email signature.
12. Include Your Picture
Including the picture gives a personal touch to the email and the recipient feels he is interacting with someone face to face.
13. Including Latest Updates
Using free online tools you can include latest tweets, facebook posts, latest pins and linkned updates from personal or company’s account. This helps in keeping your new and existing clients updated and connected 24 x 7.
14. Promote Mobile App
Email signature can also be used to promote the latest developed mobile application for faster and better experience on the go.
15. Support A Cause
If you truly believe in a cause example : “PETA – Take a stand against animal abuse” , “WWF – Act now save life on earth” etc. Adding it in the email signature will spread awareness and more people might join the cause. Example: thomascook.comImage Source: Digifire Internal Research