16 Must Have’s of E-mail Newsletter With Examples (from ted.com, tripadvisor.com etc)

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. Targeted & Compelling Subject Line

If the sender is able to nail the apt subject line for a particular set of audience, the open rate of the e-mail newsletter will increase significantly. Example: upworthy.com Screen Shot 2014-07-17 at 2.49.21 PM

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2. E-mail Message With A Purpose

Compelling and purposeful email message will definitely be able to retain recipient attention and will get them clicking. Example: gqindia.com Selection_009

                                                  Image Source: Digifire Internal Research 

3.  Highlight Benefits

E-mail newsletter must talk about the benefits of using the product or service and not just focus on highlighting the features. Listing down the benefits is better approach to tout the customer. Example: icicibank.com Selection_003

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4. Be Specific

E-mail should drip information about the campaign or offer it wants to communicate to it’s recipient and not pour too much information. Example: shoppersstop.com Selection_008

                                                                                  Image Source: Digifire Internal Research 

5. Very Clear Call To Action

Very easily identifiable call to action is a must in an e-mail newsletter. Colour of call-to-action button should make it stand out among other images and text  in the e-mail. Example: ted.com Selection_002

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6. Personal Touch

Write newsletter to one person and not masses. The recipient should feel as if he is reading a letter from his friend. Example – google adwords mail. Example: google.com Selection_005  

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7. Social Sharing Links

Including social sharing options  like facebook, pinterset, twitter, google plus and instagram makes it easy to share the content in just one click. Also helps in analysing the trends by filtering the most tweeted email, email with maximum likes etc. Example: fabfurnish.com Selection_011

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8. Sharp Image Quality

Using a high resolution image of the product you are promoting or showcasing a visually appealing cover page of the white paper wisely helps to draw recipient attention. Sometimes funny and cute images relevant to the text also grabs the attention. Example: tripadvisor.com Selection_007

                                                                                            Image Source: Digifire Internal Research 

9. Alternative Text For Images

Very often the recipient would not have the images enabled , make sure the images has alternative text for the e-mail newsletter to make sense. Example: cleartrip.com Screen Shot 2014-07-15 at 5.17.08 PM

                                                                                             Image Source: Digifire Internal Research 

10. Option To Unsubscribe

Give an easy option to opt out or unsubscribe from the e-mail newsletter. If the recipient is not able to figure out how to opt out then he might mark the e-mail as spam. It is always better to send few newsletter with high open and click through rate rather than  many which are either not opened or dumped in trash. Example: amazon.com Selection_010

                                                                                    Image Source: Digifire Internal Research 

11. Header

If you are celebrating any festival, event or brand launch the header should immediately convey the message.The header should be able to establish an emotional connect with the recipient. Example: amazon.com

  Selection_006                                                                                                                                                                                                                                                Image Source: Digifire Internal Research 

12. Footer  

Subscribers generally look for contact details , about us and team information, social sharing icons and option to unsubscribe in the footer. So the footer is equally important and relevant as the header. Example: amazon.com Selection_012

                                                                                   Image Source: Digifire Internal Research 

13. Easy To Read Text

The e-mail newsletter should be easy on eyes. The font size should be around 11, multiple features like bullets, bold, hyperlinks etc should be used to highlight the important points. The newsletter should be easy to read and scan at a glance. Example: wufoo.com Selection_001

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14. From Address

Recipient are unwilling to open email from an unidentified sender. Company name is a must for higher open rates. Selection_029

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15. Correct Spelling & Grammar

Email newsletter should be very very thoroughly checked for any spelling or grammar mistake before hitting the send button.

16. Functional Links

Make sure no links are broken in the email newsletter. Error 404 is very annoying. Source: http://blog.hubspot.com/blog/tabid/6307/bid/32606/The-9-Must-Have-Components-of-Compelling-Email-Copy.aspx  

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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