15 Tips For Subject Line For E-mail Newsletter With Examples

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. Length Of The Subject Line There is no hard and fast rule for the length of the subject line, but marketers recommend it should be not more than 50 characters. 2. Avoid Spammy Words Words like ‘free’, ‘hurry up’, ‘limited time’, ‘reminder’ etc. should not be used in e-mail newsletter. 3. Do Not Repeat Subject Line Each marketing campaign should have a different subject line with a clear message of what is inside the e-mail. Subject line should provide the recipient the reason to explore the e-mail newsletter further. E-mail newsletter with same offer again and again will result in diminishing open rate with every campaign. 4. Add From Address In Subject Line From address is as important as the subject line, people are reluctant to open e-mail newsletter with hidden identity. Example : Woot.com is a perfect example of from address in subject line. Screen Shot 2014-08-18 at 2.40.12 PM

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5. Avoid All Capital Letters  Subject Line Using all capital in the subject line is like yelling at the customer. It is not only difficult to read but is also rude. 6. Subject Line As Question Sometimes subject line framed as questions really perform good. They coax the reader to open the e-mail newsletter to solve the puzzle. Example : An e-mail newsletter from KhanAcademy.com Screen Shot 2014-08-18 at 2.47.27 PM

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7. Subject Line As Action Actionable subject line develops the sense of urgency and excite the recipient to explore the e-mail newsletter further. Example: An e-mail newsletter from National Geographic. Screen Shot 2014-08-18 at 2.50.44 PM

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8. Subject Line As Conversation Conversational subject line sometimes help in grabbing the attention.

Example : Quora.com uses conversational tone in most of it’s e-mail newsletter.

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9. Single One Word Subject Line Minimalist subject line with one word stands out and catches the eyeball in inbox full of e-mails. 10. Subject Line With Numbers An e-mail newsletter with numbers and lists are easy for brain to scan and ensures a quick read. Researches have proven brain is naturally attracted and drawn to numbers. 11. Specific Subject Line To the point subject line is one of the best approach for e-mail newsletter with updates and notifications. Being specific let the recipient know exactly what information is there in the e-mail newsletter. 12. Using Symbols In Subject Line Using symbols other than dollar, exclamation, percentage etc sometimes helps to capture attention. Example:  Snapdeal.com e-mail newsletter. Screen Shot 2014-08-18 at 3.17.08 PM

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13. A/B Testing Subject Lines Testing different subject lines helps in identifying the one which delivers best results. 14. Customise Subject Line An e-mail newsletter with tailor made subject line delivers the best open rate. Example: If the customer browses the website in hindi, mail him the newsletter in hindi. If the customer was looking for black shoes, mail him the offer on black shoes only. 15. Highlight The Value Subject line highlighting the key message of the e-mail newsletter sets a clear expectation for the recipient.    

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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