13 Indication Of Failing E-mail Newsletter

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. Many People Are Unsubscribing According to Silverpop 2014 E-mail Marketing Report the unsubscribe rate for lowest performing market is less than 1% . For US market it is 0.150% and for EMEA (Europe, Middle East and Africa) it is 0.137%. Here is the unsubscribe rate by industry. Selection_015  Silverpop E-mail Marketing Report  2014               Rising unsubscribing rate is an indication the e-mail program is unable to match recipient expectation. Subscribers unsubscribe due to couple of reasons like irrelevant content, very frequent e-mails, over promising subject lines etc. Please refer to the compressive list of39 Email Marketing Mistakes To Avoid before hitting send. 2. Declining E-mail Newsletter Open Rates Overall gross open rate for e-mail newsletter is 39.1% as recorded by Silverpop 2014 E-mail Marketing Report. For US markets the open rate is 39.2% and for EMEA (Europe, Middle East and Africa) it is 37.6%. Selection_017 Silverpop E-mail Marketing Report  2014   Gross open rate for manual message is 38.3% and for automated message is 44.4%. Transactional e-mail has a gross open rate 91.4% and non – transactional email gross open rate is 38.6%. Selection_018 Silverpop E-mail Marketing Report  2014   Gross open rate by various industry like telecom, health and education etc is given in the chart below. Selection_019                                                                                                              Silverpop E-mail Marketing Report  2014   3. Discouraging Click-Through Rate Click-through for US market is 3.2% and APAC ( Asia Pacific) is 3.3%  as reported by Silverpop 2014 E-mail Marketing Report. CTR for manual e-mail is 3.3%, automated e-mail is 5% , transactional e-mail is 9.2% and non-transactional e-mail is 3.2%. Selection_020 Silverpop E-mail Marketing Report  2014   Selection_021 Silverpop E-mail Marketing Report  2014                                                Reason for low CTR could be forced e-mail marketing, lack of A/B testing , e-mail newsletter are not mobile compatible and many more. Here is a checklist to increase the CTR. Also click-through rate by industry : Selection_022 Silverpop E-mail Marketing Report  2014   4. Clicks On Call-To-Action (CTA) Is Almost Negligible Test the following parameters for better performing CTA: a) Bold colour of CTA button. b)Text CTA Vs Image CTA c) Placement of CTA button. d) Text for CTA like buy now, shop now, grab now etc. e) Size of the CTA f) Animated Vs Static CTA 5. Rapidly Increasing Spam Rate   Quick checks to control increasing e-mail newsletter spam rate: a) Never buy an e-mail address database, get the people to opt in. b) Never hide your identity, people are very reluctant to open unknow e-mails. c) Never hide an option to unsubscribe or opt out. d) Segment the e-mail database, refer to the blog post ways of segmenting e-mail list. e)  Clear subject line. According to Radicit Group  E-mail Statistic Report 2014-2018  average number of spam e-mail would be 14 per user per day.                                                                                                                                  Selection_028 6.  Bounce Rate Going Through The Roof The overall hard bounce rate is 0.76%. Selection_023                                                                                                                                              Silverpop E-mail Marketing Report  2014   5 Quick tips to reduce the bounce rate: a) Remove invalid e-mail address. b) Practice double-opt in. c) Pre-test e-mail newsletter by sending to all major domains like gmail, hotmail, yahoo, aol etc. d) Daily update the e-mail address database. e) Faster loading e-mail newsletter. 7. Not Able To Meet E-mail Marketing Targets Do set some goals and targets like expected lead generation, conversion etc for your e-mail marketing campaign. It helps to keep the team focused and motivated. 8. Determine E-mail Newsletter Conversion Rate 9. E-mail Marketing Gross Profit    10. E-mail Marketing Revenue Generated 11. Number Of E-mail Newsletter Forwarded Targeted e-mail newsletter will encourage recipient to forward it to their friends and family. Though forward rate are not easy to track, add a link or forward button in the e-mail newsletter to get an idea of the forward rate. 12. Unique E-mail Opens Rate It is measured as one open per recipient. Divide number of unique recipient by total number of e-mail newsletters delivered, to get the unique e-mail open rate. Unique open rate for a transactional e-mail is 37.7% and for non-transactional e-mail is 20%. Selection_025 Silverpop E-mail Marketing Report  2014   Selection_026 Silverpop E-mail Marketing Report  2014   13. Unique E-mail Click Through Rate (uCTR) The uCTR for US markets is 1.5,  EMEA (Europe, Middle East and Africa) is 1.37 and APAC ( Asia Pacific) is 1.54. It is calculated by dividing total number of e-mail reached by number of recipient who clicked on it. Selection_027 Silverpop E-mail Marketing Report  2014    

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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