12 Tips To Increase Open Rate Of E-mail

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. Customize E-mail Subject  E-mail subject should be customized on the basis of customer past shopping behaviour. Example : Instead of writing words like  ‘Today’s offer’, ‘Limited period sale ‘, ‘Hurry Up‘  use words like ‘Offer on black shoes ‘ (if your customer was looking for black shoes on the basis of his on-site behaviour.) 2. Timing Customize the e-mail delivery time for each customer. Example :  If a customer visits your website between 3 p.m. to 5 p.m., mail him the e-mail newsletter during the same time. 3. Days Different people have different preferences. The sender needs to figure out which day delivers best open rate for a particular set of audience. Example : Some prefer e-mail newsletter and updates on weekends, others might prefer in the middle of the week etc. 4. Fix The Delivery Issue Are the e-mails actually reaching the in-boxes in the first place. Do track the e-mail deliverability with every email-campaign. 5. Customize E-mail Frequency Customize the e-mail frequency for each customer. I think every day an e-mail with offers, promotions etc. will definitely not exited the customer to open an e-mail. Example : If the customers open your e-mail on Wednesday or Saturday, then mail him on those days only. 6. Refresh Try and break the monotony. It’s time to refresh – sent new and varied communication e-mails. 7. A/B Testing Send e-mail campaigns with different subject line to sample of your e-mail database and measure the performance. If one subject line has better open rate compared to another, use the same for rest of your e-mail list. Example : If subject line “One moment please, check our offers” has a 70% open rate and “Hurry up, 50% Off ” has 30% open rate , use the first one for the rest of the email list. 8. Reputation Each e-mail campaign should be designed focusing on brand value and reputation. If your are able to deliver value to your customer in your previous mail’s the probability of opening the next will increase. 9. Send To Customers Who Wants To Receive The E-mail Try and collect as much data as possible after every purchase like content the customer would like to receive, offers he would be interested in, frequency of the e-mail newsletters, best suited time to send e-mail campaigns etc. Segmenting and targeting e-mail lists on the above  basis would definitely improve the open rate of e-mails. 10. Land In Inbox The e-mail should land in recipient inbox and not in junk or spam folder. To ensure this request the recipient to add your from email address in their contact list. 11. Build The Right Expectation Deliver what you have promised at the time of sign-up. Example : If you have promised to give exclusive offers or behind the scene details , make sure to deliver the same. If you have failed to deliver as expected first time then the recipient might not open subsequent mails. 12. Analyse The Delivery Report Determining the email address on which emails are bouncing and identifying the subscribers who are not opening the email on consistent basis , will help the sender redesign the email exclusively for them to get them re-engaged.

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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