10 Lead Nurturing Tips Through E-mail Marketing

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

 

1. Instant Response System Sent an  e-mail verification mail as soon as the someone sign-up, followed by a welcome or thank you e-mail with a personal message and an exclusive discount voucher. 2. Segmenting The Leads Segment your leads on the basis of data collected through online registration form and visitor’s digital body language. Use various filters like age, gender, category browsed etc. 3. Contact As Promised You should contact your lead before your competitor does.                                                                                                                                           4. Immediate Value In your very first conversation with the client try and understand his needs and give them some value or information regarding the product or how the industry works, do not push your product. ‘Do not be a salesman’. 5. Be Relevant & Brief Most of the subscribers just scan the e-mail newsletter in couple of seconds, make sure to be brief and specific in the nurturing e-mail newsletter. 6. Educate Sales Team Salesman is the face of the company, constantly educate them on company’s innovations and growth. 7. Stay In Touch Stay in touch with your prospective client through e-mail targeted and relevant  newsletters. 8. Customized Newsletters Lead nurturing through e-mail marketing is all about customised e-mail newsletter. You e-mail newsletter should convey the following :

  • You actually know something about the recipient.
  • You want to learn about their interests.
  • Your e-mail newsletter has valuable information to offer.
  • What the recipient would miss by not using the offer.

9. Segment The Leads On Basis Of Sales Funnel Leads should be divided as per the funnel stage i.e awareness stage, consideration stage and decision stage. Different e-mails needs to be drafted for each stage. 10. Set Goals Every lead nurturing e-mail newsletter should have a pre-defined goal to be achieved. Specific goals would help in designing much focused and targeted the e-mail campaigns.  

 

[This article is sponsored by workspot.in , India’s leading aggregator of co-working spaces, meeting rooms and shared offices. If you have additional office space and are looking to rent it, please do list it on workspot.in. If you are looking for space for your startup, do visit workspot.in]

 

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